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This fundraiser ended on 03/14/11

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Hand in Hand 2020 is a new global marketing campaign for peace and philanthropy. For the first time, technology and media allow us to have a truly global communal experience; one that will bridge cultures, cross borders and expand our circle of care.

Hand in Hand 2020 is a new global marketing campaign for peace and philanthropy. For the first time, technology and media allow us to have a truly global communal experience; one that will bridge cultures, cross borders and expand our circle of care.

Founded as a Community Interest Company in January of 2010 by Josh Wroe and Simon Kenion, this not-for-profit organisation knows that there are billions of people who believe that peace is stronger than violence.

Our Mission:

To create a viral video comprised of clips of people holding hands at key locations around the world. One of the biggest threats to our future is not having mutual respect for the other. We will connect people through media and film, and encourage respect, love, care and empathy through the simplest, most universal of gestures- holding another’s hand.

Our Method:

www.handinhand2020.org: A website that will highlight ~250 key locations on an atlas, each strategically positioned on a continuous path- through 130 countries- around the world. The locations will include memorials, international borders- of past and current conflict, national monuments, and museums. Each of these will be symbols of the suffering, the freedom, the plight, and the fortitude of humanity.

On handinhand2020.org groups and individuals are able to upload images of themselves holding each others hand at these locations. These images will provide the grassroots of the campaign. Each photo/clip will be strung together into one powerful film freely available to the world.

In August 2010, on the anniversaries of Pakistan and India’s independence, we intend to film the first clip of the campaign: people holding hands across the controversial, Indian- Pakistan border in Wagah.

As Gandhi said, "The only real battle is the battle within our hearts."
 

 

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