We used to tell our members at GiveForward that there are three Ps to successful online fundraising: personalization, promotion, and persistence. Recently, however, we came to the conclusion that it was time to update this basic strategy for the 21st century. We now tell our members that if they want to be successful they need to follow the three Ps and an F.Facebook Fundraising
The F, of course, stands for Facebook. Over the last few years, we’ve seen that almost every medical fundraiser that has raised more than $10,000 on GiveForward has does so because of Facebook – it is simply the most effective tool for getting the word out about a fundraiser and getting it to spread quickly. Here are four of the best strategies on how to use Facebook to help you reach your goal.
1. Create a Facebook Group.
Creating a Facebook group will allow you to get the word out about your fundraiser and keep your friends and family informed with news and updates. As the group organizer you can send messages to all group members and use it as your platform to ask for donations. Make sure to invite a few of your friends to become group admins and encourage their friends to invite their friends as well. The larger the group, the greater the potential for donations. Read more