Some of you might have noticed that we recently changed the GiveForward slogan to “Fundraising Made Simple.” from “Changing the Face of Philanthropy.” I thought I would take a minute and tell you why we made the switch.

When we first started GiveForward, we weren’t exactly sure what it would turn into. On one hand, we thought that our site would give young people, who are not typically seen as society’s philanthropists, an easy way to give to the projects they cared about most.

On the other hand, we saw GiveForward being a tool for smaller non-profits to jump into the peer-to-peer fundraising arena where big non-profits like Susan G. Komen, American Cancer Society, and Leukemia and Lymphoma Society were raising billions. We thought that equipping small and medium sized organizations with the same resources as the big guys would also change the face of philanthropy.

But what we found out is that people wanted to use our site to raise money for people they care about. Nearly 75% of our fundraisers now are raising money for a loved one’s medical expenses. Whether they’re raising money for chemotherapy, an organ transplant, or even living expenses while undergoing treatment, the majority of our community is on GiveForward to raise money.

Because of this, we’ve changed up our strategy a bit. Now, we focus all of our efforts on helping our users become the best fundraisers they can be. We have always offered our Fundraising Bootcamp and Fundraising Tip of the Week. Now, we have our Top Ten Fundraising Tips we’ve gleaned from our master fundraisers on the site. We also have 2 fundraising coaches, Erica and Sarah, who are here to help you with any fundraising questions you might have. And, as always, Ethan and I are here to help.

So, in a way, we’re doing what we’ve always done…make fundraising a fun and easy process that brings people together. Now we just have a slogan that reflects that…Fundraising Made Simple.