Leveraging Social Media
One way to promote your page is by leveraging the many social media platforms and websites including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and even email. Social media has become an integral part of much of our day-to-day lives. It connects people, places, and things. It is a really powerful tool to bring people together.
Below, you can find more specific details on how best to utilize Facebook, Twitter and Instagram.
General Tips and suggestions for utilizing (most) social media outlets:
- Include feasible and direct “Call to Action!”
- Every update should include a link to your personal fundraising webpage.
- Highlight fundraising milestones as you reach them. When you get close to your goal, encourage your friends to help you reach and exceed it.
- Inspire your potential donors. When sharing why you are fundraising, pull on the heartstrings. Explain whom the fundraiser is for, how the funds with make an impact, and how they can help.
- Tag your donors in your posts that thank them for their donation.
- Have a Sense of Humor: Even if you’re dealing with serious topics it’s important to have moments of levity.*Depending on your situation.
When (day/time) should you post to Facebook and how often?
- Suggested Days to post: Thursdays and Fridays. Engagement rates are approximately 18 percent higher.
- Suggested Times to post: BufferSocial reports that around 1pm is the best time to get the most shares while 3pm is the best time to get more clicks.
What should you post to Facebook?
- The direct link to your fundraising page. “Every donation helps. Make a difference today: [insert URL]”
- Call to Action. These can include things like “share this”, “spread the word, please”, “get your early-bird event tickets”, etc.
- An update on your fundraising goal and status. “I am at $500! I am only $100 away from reaching my $600 goal. Pleas help me reach my goal!”
- Get personal. Inspire your potential donors. When sharing why you are fundraising, pull on the heartstrings. Explain whom the fundraiser is for, how the funds with make an impact, and how they can help. “Please support my dear friend Jane during her battle against cancer”
- Recognize your donors. Be sure to mention your donors in your status. If they have Facebook, be sure to “tag” them in the post. *information on how to tag provided below.
- Photos. According to Kissmetrics photos get 53% more likes.
- Keep it short to increase engagement: 80 characters or less.
What do you Tag someone on Facebook?
- To tag someone in your post, start typing their name and then select their profile from the drop-down menu that appears (make sure to capitalize the first letter of their name). To tag a Page, type the “@” symbol and then start typing the Page’s name.
- When you comment on a post, you can link to someone in your response by following the same steps as above. Comment links create a link to that person’s profile and may send them a notification so they can stay up-to-date on the conversation. Delete a comment to remove a comment link.
When (day/time) should I post to Twitter and how often?
- Suggested Days (and Times) to Post: Over the weekend. Twitter engagement has been shown to increase by 30 percent on the weekends; Or, during the week (Monday –Thursday) between 1pm-3pm, usually when workers are on a lunch break.
- Worst Times to Post: 8pm – 9am; After 3pm on Friday.
- REMINDER: Tweet often.
What should I Tweet?
- Call to Action. Your call to action should be 120 characteristics or less. Shorter posts tend to garner more engagement.Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”
- #Hashtags. Create a hashtag and ask everyone you know to use it. #Fight4John #GiveForwardRocks. Keep hashtags to a minimum. 1 or 2 will get you 21% more engagement than if you add 3 or more.
- Include the direct URL to your fundraising page. Tweets that include links are 86% more likely to be retweeted.
- Retweet. Find, follow, and share the tweets of others discussing similar topics.
- Photo. Tweets with image links get 2x the engagement rate of those without
If you’re not familiar with Twitter, watch “How to Use Twitter for Starters” to learn more.
When (day/time) should I post to Instagram and how often?
- Best Times to Post: Anytime! Instagram photos and videos have peak activity during the first four hours after sharing.
- To gain followers on Instagram, you must be active on Instagram. Share at least one image a day, if possible two: Once in them morning and once again in the afternoon or evening.
What should I post to Instagram?
- #Hashtags. #SupportJohn #FightCancer #TeamJamie. If you’re creating a hashtag for an event or cause, make sure it is easy to spell and remember.
- Photos. For example, share a photo of a fundraising update. Giving updates on your fundraising goal is one of the easiest ways to show your followers your progress. If you are close to certain markers ($100, $500, $1,000, etc.), ask your friends for an extra boost to get you there.
- Post your fundraising link. While the inability to link within photos does not make it easy to send people to your GiveForward Fundraising page, you can post a link on your profile and mention in your photos that your link can be found there.
- Video. Make a short video explaining why you’re doing and the title. Don’t forget to mention that your fundraising link is in your profile.
- Tag us so we can find you. Make sure to tag your photos and videos @GiveForward so we can see what you’re up to!
Bonus: Email Best Practices
Helpful email tips according to Dan Zarrella from Hubspot:
- 10pm–6am: This is the dead zone, when hardly any emails get opened.
- 10am-noon: Most people are working, and probably won’t open your email.
- 2–3pm: After lunch lots of people buckle down and ignore their inbox.
- 7–10pm: Consumer promotions are popular again after dinner.
- Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest.
Still need help starting a fundraiser? Create a crowdfunding page on GiveForward, and we’ll take care of the rest!
GiveForward is the first place to turn when you or someone you love is facing a challenge. It’s the central rallying place for giving and receiving meaningful support. From sending a simple “Thinking of You” to raising money for out-of-pocket expenses, GiveForward empowers anyone to build a community and take action when it counts.