How To Do A Facebook Birthday Fundraiserposted on 12/28/2009 by Ethan Austin
One of our users on GiveForward.org recently had a great idea on how to raise a TON of money in a single day. Erica Flament had a GiveForward fundraising page for her friend’s daughter Maddie who was battling Leukemia. In total, Erica raised over $10,000 to help with Maddie’s cancer treatments. One of the more creative strategies Erica had was to hold a birthday fundraiser for Maddie that raised over $1500 in a single day. Here’s how she did it.
To celebrate Maddie’s 6th birthday, Erica sent out a request to friends and family on Facebook asking that they each give $6 to Maddie’s GiveForward fundraising page to help Maddie beat cancer. Through the amazing power of Facebook, word spread and over 85 people ended up donating on Maddie’s birthday. Many of the donations were for $6 but many more were for $16, $26, $56 and even $106.
One thing that was helpful for Erica was that she was persistent. She didn’t just send one Facebook message and hope that everyone would remember to donate. She sent a couple reminder emails as the date approached and asked that people share it with their friends.
Holding a fundraiser on Maddie’s birthday was a really creative way to get people to give, buy you don’t necessarily need a birthday for this strategy to work. You can pick any date on the calendar and then ask for donations for the amount of money that corresponds with that date.
For example, you could send a message to your friends and your Facebook group that says: “Let’s help raise $1000 for Joe on the 10th of the month. If you can afford it, please donate $10 to Joe’s GiveForward fundraising page here [insert your URL here] and tell your friends as well. If we get 100 people to donate, we will reach our goal!”