How Long Should Your Fundraiser Last?posted on 09/26/2012 by Ashley
Today we discuss the length of a fundraiser and how this can optimize you online fundraiser. Remember, all this week you can get our Free Fundraising Guide!
KISS: Keep it Short Silly
Any runner knows you can’t sprint a marathon. And here at GiveForward, we have found that having a shorter campaign can actually lead to a better fundraiser. While you may be tempted to extend the deadline for 3 or 4 months, here are three reasons you should keep it short!
1) Focus your efforts
By keeping your fundraiser shorter, you are going to dedicate your effort in a small time fame. Make a plan to update, or reach out once a week. That plan is going to be easier to stick to for a month than for half a year.
2) Keep momentum going
The longer the fundraiser, the harder it is for people to stay engaged. We find 30 day campaigns are the best to raise awareness, gather donations, and keep in touch. Longer than a month can result in lag times where there is little activity on your GiveForward page.
3) Create urgency
We all know life gets busy. Many people may have the best intensions to show support, but if they think they have two or three months, they may wait and ultimately not donate.