GiveForward on Mashable.com!

posted on 07/30/2009 by
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On July 29, GiveForward appeared in an article on mashable.com! The article focused on “Generation-Y” entrepreneurs and how social media is playing an increased role in doing business. We are so excited to be a part of it, and here’s our section of the article!


How Gen-Y Startups Use Social Media to Shatter Status Quo
July 29th, 2009 | by Greg Rollett

Status Quo: Corporate Profiles

My favorite status quo that Gen-Y is challenging is in the fatter pocket department. While bottom lines, quarterly reports and profits are important to Gen-Y startups and entrepreneurs, there is something brewing that is gaining more popularity in Gen-Y companies: changing the world. From proceeds based on profits to community involvement and helping each other grow, Gen-Y is fundamentally under the impression that the world will be a better place if we grow together. Helping our friends, neighbors and those in less fortunate situations create jobs and stimulate their economies can impact the world and help everyone grow their bottom line.

Companies like Kiva (on the cusp on Gen-Y) are using crowdsourcing technology to connect investors with business entrepreneurs (yes, young and old) in developing countries to get off and running. Kiva now finances loans in 48 countries and in June 2009 supplied over $4.6 million in loans.

giveforward

Others, like GiveForward, a privately held social venture (i.e., not a non-profit) are focused on helping existing non-profits and organizations find funding and make donating a better experience. Co-founder Desiree Vargas says, “Generation Y has the opportunity to live their entire career spans expecting to work for companies that treat their employees well, give back to their communities, and create a product or service that brings value to the world.”

New Gen-Y business values are helping to make the entire world a better place to live and do business.


Conclusion:

Gen-Y has a long way to go to reach the heights of the mega-conglomerates that occupy the current Fortune 500. But changes in technologies and communication have allowed young people to find needs and niches and provide solutions for the problems they face in ways that are very exciting for the growth of global business. Gen-Y is learning first hand that climbing existing corporate ladders does not mean building a better company and that technology will allow them to stay small yet powerful, informed, and in touch.

What status quo can we shatter next?

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