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How to Write an Effective Fundraising Letter

Fundraising Letter

When raising funds for medical expenses, getting donors on board can be a challenge. Today people are busier than ever, and given a more volatile economy, often reluctant when it comes to spending. That’s why it’s more important than ever to dig deep as you write your fundraising letter. Below are five tips when asking for donations.

1. Over-Inform

In the opening of your fundraising letter, provide readers with plenty of information. Communicate the most important aspects of the medical condition and the challenges it presents. Even if this info is easily accessible, most will likely not be as familiar with the condition. Be sure to also explain why you or your loved one needs funds, exactly what the funds will pay for and how life will improve if the fundraiser is successful. If a person is better able to visualize the impact of their donation, they’ll be more inclined to contribute.

2. Ask Directly

When creating your donation request letter, don’t shy away from the obvious – ask for financial help and provide clear instruction on how to donate, perhaps including tips on how to be charitable on a budget. If there are other ways to help, also mention them. Some people might not have the money to give, but could help in other ways. For instance, if you need a babysitter or cooking assistance, speak up.

3. Make Your Invitation Easy to Read

Don’t overfill your letter with fluff. Be direct, include white space to break up paragraphs and provide bullet lists when possible. Explain your goal succinctly, and edit your work before sending. By making your letter easy to read, potential donors are more likely to take the time to consider your request. Clearly present how they can help and finish with a call to action.

4. Tell Your Story Creatively

Without a story to grip and affect your readers, you might not get much response. People want a personalized experience, and telling a story is an excellent way to persuade. The more you can connect with people emotionally, the more successful you’re going to be.

5. Encourage Questions or Feedback

Potential donors might want to ask a question before they decide to help. Include a section in your letter with your contact info and encourage readers to reach out.

Lastly, finish off your invitation with an effective summary. Readers may need a reminder of what you’re asking of them. Re-emphasize the need for assistance and clarify exactly how you or your loved one will benefit. Always finish the note with a clear call to action.


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