Your investor pitch at TechStars, YCombinator or Excelerate Labs demo day can make or break your startup. Here are four tips I learned at Excelerate Labs Demo Day 2010 that will help you land beaucoup bucks when it's your time to shine. (1) Keep It Simple Actually, keep it uber-simple. You have about eight minutes to explain why your company is awesome to people who have no idea what your company does and are probably not be familiar with your industry. Give them the big picture and save the details for the follow-up meeting. We must have written twenty different versions of our GiveForward pitch before we had the final version we presented at the Excelerate Labs Demo Day. The key was taking stuff out and making it simpler each time. The same goes for your slides. Keep them simple. Use more pictures and fewer words. You want people to stay focused on what you’re saying, not getting distracted by trying to read your slides. Super-Awesome Pro Tip: This may seem obvious, but put your most important information up front. Believe it or not, investors are actually normal people. They have phones equipped with Angry Birds just like you and me. If you have something important to say, say it in the first 60 seconds. Otherwise, you'll lose them. Read more
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