About Us

GiveForward is the first place to turn when you or someone you love is facing a challenge. It's the central hub to rally your community in giving and receiving real help when it counts. Since 2008, we've helped thousands of people rally their communities to raise millions of dollars for things like medical and living expenses, caregiver support, funeral costs, pet emergencies, and disaster relief.

From welcoming a new baby into the world to exploring a new cancer treatment, setting up a memorial fund to dealing with a sudden house fire, there are times in life that call for a little help - in big and small ways. That's where we come in.

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How it all started

In the aftermath of Hurricane Katrina, Desiree was frustrated there wasn't an easier way to help families that were trying to rebuild. She wondered why there wasn't a simple and reliable platform for donating directly to people in need. With experience in strategic philanthropy, entrepreneurship, and social ventures, she knew she could build a solution.

Meanwhile, Ethan was circling around the same idea.

Ethan lost his father to colon cancer as a child, and has spent much of his adult life dedicated to helping cancer organizations. He decided to run the Marine Corps Marathon and set up a personal fundraising page to raise money for a non-profit - that's when he realized how powerful online communities could be in rallying support - both emotional and financial.

Desiree and Ethan met at a mutual friend's Super Bowl party just a short time after their mutual "aha" moments. Together, they created GiveForward. Since its inception, GiveForward has expanded beyond personal fundraising to become the premier destination for creating and activating communities of support during major life events.